The price, and what it signals
$2,497 in full, or six payments of $497 — a total of $2,982, so the plan carries a $485 premium. Those are the numbers. The more useful question is what a price at this level tells you about the product.
Where it sits in the market
| Tier | Price | What it usually means |
|---|---|---|
| Entry | $47–$297 | Information, no support |
| Mid | $500–$1,500 | Training, light community |
| This | $2,497 | Training plus tooling plus support |
| High | $5,000+ | Coaching, application calls |
What the tag is selecting for
A price at this level filters the audience deliberately. It selects buyers who have decided rather than buyers who are browsing, which raises completion rates — and completion rates are what a launch's reputation next year depends on.
That is the commercial logic and it is worth knowing. It is not the same as saying the price is fair to you, which is a separate judgement. The fuller analysis.
The bundled tooling changes the comparison
The category norm is a course at one price and software at a monthly fee on top. Here the tooling is included, so a like-for-like comparison against a cheaper rival has to add twelve months of tool subscriptions to the rival's sticker.
The two numbers not in the headline
- $485 — the instalment premium, never printed as a figure.
- ~$15/month — the automation, absent from every total.
Watch
The published close on 24 September 2026, 11:59pm Pacific. That is the only date attached to the price.
Full cost breakdown · whether it is worth it
Checked 24 September 2026.