Year-one cost, in full
The headline is not the total. Here is the whole thing, including the line that appears in no summary anywhere.
Every line
| Line | Cost | Stated publicly? |
|---|---|---|
| Programme, paid once | $2,497 | Yes |
| Programme, instalments | $2,982 | Yes |
| Instalment premium | $485 | Never as a figure |
| Automation partner | ~$15/month, ~$180/yr | Mentioned, never totalled |
| Advertising | $0 — organic method | Yes |
| Hosting or a site | $0 — none required | Yes |
The totals
Pay once: about $2,680 for year one. Instalments: about $3,160. Those are the figures to carry into any comparison.
What is genuinely not charged for
No ad budget, no product build, no team, no site. Those absences are structural to the model rather than a promotional line, and they are the reason the entry cost is what it is. The trade is that the input is your time.
The cost that never invoices
Not buying. Zero today, then a year in the same position — which is the more expensive option for most people reading a page like this, and the only one nobody quantifies.
Watch
Pricing closes 24 September 2026, 11:59pm Pacific. No published route in afterwards until the next annual run.
What the price signals · the instalment economics
Checked 24 September 2026.